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COS vs Madewell: which jean wins?

Both land in the mid tier — the COS Regular Fit Jean at $115, the Madewell The Perfect Vintage Jean (women's) at $128, just $13 apart. Here's how they stack up, head to head.

Regular Fit Jean
Mid tier
COS
Regular Fit Jean
$115
COSMadewell
Price$115$128
MaterialFrequently a rigid or low-stretch organic cotton denim in a mid- to heavy-weight fabric chosen for a structured drape.Cotton/elastane blend, ~12oz; sourced from several mills depending on the run.
FitOffered in regular, relaxed, tapered and wide cuts with a modern proportion. Owners report fits run relaxed and true to the size guide.High-rise straight at the natural waist, forgiving through hip and thigh. Sizing varies by wash — check reviews for the specific colour; the elastane relaxes the fit through the day.
QualityReviewers describe the denim and construction as solid for the price, with rigid fabrics that break in over time and clean, branding-free finishing.Solid mid-tier and the category benchmark. Consistent construction; the elastane is the main limit on long-term shape retention.
Best forShoppers who want minimalist, structured denim with a quiet, contemporary aesthetic.A flattering mid-tier high-rise straight for daily rotation that pairs with almost anything.
CareWash cold inside out and air-dry the rigid denim to keep the structured fit and color.Cold wash inside-out and air or low-heat dry — high heat noticeably fades the wash and can tighten the fit short-term.

Which should you buy?

They sit in the same tier and are within $13 of each other, so it comes down to what you want out of a jean. Lean COS for shoppers who want minimalist, structured denim with a quiet, contemporary aesthetic; pick Madewell for a flattering mid-tier high-rise straight for daily rotation that pairs with almost anything.

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