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Brunello Cucinelli vs Dior: which sweater wins?

Both land in the luxury tier — the Brunello Cucinelli Cashmere Ribbed Crew Sweater at $1,395, the Dior Cashmere Knit Sweater at $1,400, just $5 apart. Here's how they stack up, head to head.

Cashmere Ribbed Crew Sweater
Luxury tier
Brunello Cucinelli
Cashmere Ribbed Crew Sweater
$1,395
Cashmere Knit Sweater
Luxury tier
Dior
Cashmere Knit Sweater
$1,400
Brunello CucinelliDior
Price$1,395$1,400
MaterialTop-grade long-fibre Mongolian cashmere, fine-mid gauge, knit in Italy.Fine cashmere or wool depending on style, fine-mid gauge.
FitRefined clean fit, true to size.Clean refined fit, true to size.
QualityLuxury — top-grade long-staple cashmere, exceptional hand and finishing; the long fibre resists pilling better than most.Exceptional — top-grade fibres and couture-adjacent construction.
Best forQuiet-luxury cashmere, understated tonal dressing, and an investment knit.Luxury-house dressing, house motifs, and top-grade cashmere knitwear.
CareHand-wash cold or gentle wool cycle and lay flat; de-pill gently with a cashmere comb.Dry-clean or hand-wash with extreme care and lay flat to dry.

Which should you buy?

They sit in the same tier and are within $5 of each other, so it comes down to what you want out of a sweater. Lean Brunello Cucinelli for quiet-luxury cashmere, understated tonal dressing, and an investment knit; pick Dior for luxury-house dressing, house motifs, and top-grade cashmere knitwear.

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