We picked this as the representative A.P.C. jean. Their lineup has other options in the same tier.
← Back to all jeansNew Standard (men's)
About A.P.C.’s jeans: The single most influential raw selvedge brand of the past 20 years. Petit New Standard, New Standard, Mid Standard — sourced from a Japanese mill.
Is the price honest?
Premium at $245 for an undisputed benchmark. Reviewers feel the cloth, construction and the brand's track record justify it — but only if you actually want the raw-denim ritual; if you don't, you're overpaying for fades you'll never develop.
Our take
The New Standard is the most influential raw selvedge jean of the past 15 years and the silhouette most people picture when they think 'A.P.C. denim'. It ships bone-rigid in 13.5oz Japanese selvedge, and owners commit to the ritual: months of wear before the first wash, with high-contrast personalised fades developing over a year. The single most-repeated piece of advice is about sizing — A.P.C. famously runs slim and small, so most people size up one or two from their usual, and the seat reads tight until broken in. Within the raw-denim world the construction is honest rather than ostentatious.
What shoppers say about A.P.C. jeans
well reviewed · across the web
A.P.C.'s New Standard is a denim-community touchstone, famous for raw indigo that fades fast and high-contrast with a reddish cast and clean whiskering. Enthusiasts love the minimalist branding and the way the slim-straight cut ages into something personal. The denim starts board-stiff, and the well-known sizing trick is to buy one to two inches below your true waist because it stretches out.
- +Raw indigo that fades fast and dramatically
- +Iconic minimalist, logo-free design
- +Slim-straight cut that ages into a personal pair
- +Strong heritage reputation in denim circles
- +Clean construction
- –Board-stiff and tough to wear at first
- –Must size down well below true waist
- –Leg can read too slim or too wide depending on cut chosen
Our summary of public reviewer sentiment across these sources — not the brand's own marketing. Follow the links to read the original reviews.
The details
- Material
- 13.5oz raw indigo selvedge from a Japanese mill; chain-stitched, button fly.
- Fit
- Straight through thigh and calf, mid-rise. Famously slim and small — most owners size up one or two. The seat is tight until broken in; rigid, so no give to rely on.
- Quality
- Honest premium construction — selvedge cloth, chain-stitched hem, leather patch. Built for years if you commit to caring for them.
- Best for
- Anyone committed to the raw-denim ritual who wants the genre-defining straight silhouette.
- Care
- Wear unwashed 3–6 months minimum, then cold soak inside-out and air dry; the fades are the point and define the jean.
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